Lets talk about why you might or rather should consider the apps business. Firstly, its frickin’ huge. Amazingly huge, mind bogglingly huge and it shows no signs of slowing down anytime soon.
In 2012 along there were 125 million iPhones sold, 56 million iPads sold and in June 2012 at the Google I/O conference it was reported that over 400 million Android phones had been sold!
Thats a lot of phones!
If you believe this site the apps industry is rapidly moving towards a valuation of one Trillion (not billion) dollars, and is only going to increase in value year after year for quite a few years to come yet. Now of course you need to believe those boffins who come out with these figures (Anyone else a fan of the word boffin? A personal favorite of mine).
The boffins are not usually that far from the mark when it comes to their estimates.
These are big numbers, by anyone’s standards. Every one of these devices is capable of downloading one or more apps (the ability to do so built right into them).
Installing apps could not be easier, tap a few buttons and your download is on the way.
There’s money in dem there hills! And the great thing is there is room for all of us to stake a claim. Now is the time to be doing just that.
Its a huge industry with huge revenue potential, but there is another upside.
Its frickin fun. Yay, I managed to use that word twice in the same chapter. Frickin cool! (and he scores, for the hat-trick).
It really is fun, and fun should not be underestimated. You tend to spend longer “working” on things if you enjoy them, that’s a fact. For me this industry is more like an enjoyable hobby that pays far better than a regular job.
The reality is many people have changed their lives in a huge way from this industry. Having fun and making a great living, what’s not to love?
And just think of your audience. This is not a job selling time share to some poor saps (sorry time share sales people) or telephone support (I’ve done this, so I totally feel your pain)..
No, this is delivering something that is directly of use and/or fun to someone. And under a buck ! What’s not to love?
Now the size of the opportunity brings its own risks and rewards, nothing unique there.
In the gold rush days of 1848 (thanks Google) a lot of people made money, but equally, a lot didn’t. Nothing different with apps. But here is the thing.
If you are smart, and take the time to learn the “trade”, you are going to succeed. It’s practically guaranteed if you are persistent and keep learning and applying your knowledge.
Of course there are no guarantees, but this eBook will play its part in steering you in the right direction and help you avoid many of the common pitfalls.
What I don’t want you to do is think of this as, is a get rich quick scheme. Instead, I want you thinking this is a long term sustainable business you are building one day at a time.
One step at a time.
And you know what? It really is like that. One “app” at a time…
An industry is only worth the value of it’s customers, so…
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What about the audience?
What is the audience for apps? In a word, huge !
Mark these words well!
This could be and is quite possibility one of the biggest opportunities for you right now.
Remember I talked about a total of 400 million Android phones in existence as at July 2012 and about 185 million iPhones and iPads sold in 2012 alone. Yes the figures are out of date now for 2013. You can be sure these numbers are a lot higher now.
And yes, the number is growing. Fast ! One thing is for sure, the market is increasing as more and more people buy devices. So you are in the right industry. Just think back to any industry, early on in the evolution stage is where you can make a lot of the money.
Before the “big corporations” come in and take the pie away from everyone else. Greedy so and so’s.
In many ways, while the app industry is showing signs of growing up, it’s still very much in it’s infancy. Its early days, and that spells opportunity! I just want you to know the opportunity is HUGE right now. Does this excite you? Are you seriously considering taking the plunge?
Lets not forget one other advantage with apps, and that’s a worldwide audience.
This is not just a corner store where you are limited to just the local folk in the town who happen to walk past the front door of your shop, here you have hundreds of millions of potential clients. Yes, that many !
Will you start investing in this industry and start servicing their needs?
Oh c’mon keep your mind out of the gutter, you know what I mean!
Will you create the apps people are literally begging for?
Now just to be clear, you might have read how the large players are moving into apps and that means less opportunity for the little guys. You know the EA (Electronic Arts) of the worlds.
Whilst it is true that this huge companies have a foothold in the market, did I tell you how many freaking people own smart devices. IT’S HUGE HERE! There is room for you to make a living if you so choose. Don’t listen to the nay-sayers. Many of these people telling you this stuff are not actually developing apps, they are reporting on it !
And for the record, you think the game industry might just be a decent size?
GTA 5 released on September 17, 2013 earned one billion dollars in 48 hours. Cop that the biggest movie release of all time, way to not be in first place!
One billion dollars in 48 hours. Not too shabby…
Check out their website for more information.
http://www.rockstargames.com/
Now, that particular game is not a smart device app but my point is, there are a lot of people out there who play games. More than enough to fund the lifestyle of your dreams.
The games industry is bigger than the movie industry! Hard to believe, isn’t it ?
In case you missed it, there is a smart device revolution going on. Whilst Apple did not invent the smart phone, they were the first to really take it mainstream.. Big time. They were the first to pack such a powerful set of features into a sexy phone.
I mean they invented the app store. Prior to the app store, if you had a smart device and wanted to install an app, you had to surf and find the app you wanted and download it direct from the vendors website. It was clunky, and a lesson in frustration.
Enter the app store, which can actually be accessed on the smart device, and one click purchasing of apps. That brings with it an entire new set of advantages for app creators.
Discoverability for one – Many, many more people could find your app, which of course lead to an increase in revenue. Customer satisfaction is also higher as they can find and access the apps they want, when they want.
Seriously cool.
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